TikTok has increased the benefits of monetization on its platform. This has opened up new revenue streams for creators. TikTok introduced these new monetization features and rewards to encourage creators to upload longer, higher-quality videos.
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TikTok has introduced many new features to encourage creators to post high quality content, such as offering subscription packages, again for all creators.
Also, the Beta process of TikTok's Creativity Program has finally ended, which is now open to many new creators. Creator Academy has also been updated.
Encouraging creators to upload longer videos will increase ad exposure and increase user engagement on the platform. Again, the audience will be engaged for a long time due to the high quality content. As a result, brands will have the opportunity to connect with potential viewers through advertising. TikTok has announced that they will be rolling out the feature of offering subscription packages to all creators in the coming weeks.
Earlier there was a live subscription feature that only live creators could use. This new change will encourage creators to share more content. Creators are encouraged to build their communities through subscriptions, and creators can bring fans to subscription plans by offering exclusive content and perks. There are many features like badges, personalized emojis, subscriber-only chat as benefits of subscription.
TikTok has stated that the main reason for providing such benefits to creators is so that creators can build a dynamic relationship with the community in addition to earning money from TikTok every month. While this feature is invite-only for now, within a few days almost all eligible creators will be able to sign up for the feature.
The beta of the TikTok Creativity Program has finally ended and has been revamped as the Creator Rewards Program. The main goal of this decision is to encourage creators to post high quality long form content.
According to TikTok, creators will receive up to 20 times more revenue than the previous Creator Fund in terms of qualified views under this new program.
Also the TikTok Creator Academy has been upgraded. The Creator Portal has added improved courses, articles, videos and insights to help creators maximize their use of the app. It will work to ensure that creators use the right resources to improve their skills and succeed on the platform.
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TikTok has brought these new changes to bring creators to their platform, mainly so that they can compete with YouTube, Instagram and Facebook in terms of short form content as well as long form content.
Almost all other social media have successfully added feature of short, reels i.e. short form content to their platforms. Now to add a new dimension to this competition, TikTok is also encouraging creators to upload long form content.