The popularity of short-form content like YouTube shorts, Facebook reels, Instagram reels, TikTok continues. Content creation is not limited to providing entertainment, platforms have also opened avenues of income.
Currently short videos are most in demand on almost any platform. In this post we will know how to earn from short videos. Here we will learn the rules of earning from each popular short video platform.
YouTube Shorts
There are multiple ways to earn from YouTube shorts, but the best way is through the YouTube Partner Program. Joining YPP gives access to ad revenue sharing. Basically, a portion of the income generated from the ads shown before, after, or between the shorts is shared here.
It is good to say that in order to earn from YouTube shorts, there should be at least 1000 subscribers and 10 million views of shorts in the last 90 days. In addition, even if there are 1 thousand subscribers and 4000 hours of public watch hours in the last 365 days, YouTube adds a channel to the partner program. YouTube splits the revenue from YouTube shorts between creators and music creators. If a creator uses their own sound or makes a video without any music, all revenue from the video goes to the creator.
Once the channel starts growing and the shorts get a response, you can get collaborations and sponsorships from different brands. Instead of paying a fixed fee, you can get a new way of income by promoting their products in videos. Remember that building a strong and engaging audience is the key to generating opportunities. If you want to earn from YouTube shorts, you can see our detailed post.
Facebook Reels
In addition to advertising, Facebook Reels can be monetized through brand collaboration and affiliate marketing. Besides, there are two other ways to earn from Facebook, Facebook Stars and Reels Play bonus program.
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Through Facebook Stars, viewers can directly support their favorite creators by sending “Stars” on live streams or reels. Creators will receive these stars directly as cash.
Besides, Facebook is working with Reels Play bonus program in limited form. Facebook is rewarding creators based on viewer milestones for high performing reels.
Instagram Reels
Influencers and content creators can monetize Instagram Reels in multiple ways. In addition to in-stream ads, Instagram shorts creators can also earn from brand partnerships and affiliate marketing.
One of the best earning opportunities through affiliate marketing is from Instagram Reels. If you can present a product keeping in mind the needs of the viewers, you can get affiliate income as well as brand deals. Expanding your income stream and having multiple income streams should be the main goal when it comes to Instagram Reels.
Tiktok
Despite being a platform for entertainment or self-expression, TikTok offers creators multiple ways to monetize their content. Let's know some ways to earn from TikTok.
First of all, TikTok Creator Fund can be a great source of income from TikTok. Any TikTok user who has 10,000 followers and 1 lakh video views in the last 30 days will get a pool-based revenue share based on their video views. That is, the more views your video can generate, the higher the earning potential.
The most popular way to earn money from TikTok is through brand partnerships. Brands like Instagram, Facebook or YouTube collaborate with creators. This can be done in a number of ways including product placement, branded challenges or hashtag campaigns. A creator can charge based on reach and engagement.
In addition, TikTok recently launched Creator Marketplace that will connect creators with brands. Creators can showcase their profile, reach a large audience easily, and get brand partners.
In addition to these, if you live stream on TikTok, you can earn from virtual gifts given by viewers. Again, there is an opportunity to earn through affiliate marketing.
Do to get Success
- Content is King: No matter which platform you upload videos to, your goal should be to create high-quality, engaging content that viewers will love. Apart from following trends, if your storytelling is good then you will get many returning viewers. It is possible to build and retain an audience by uploading fresh content.
- Be Regular: By posting regular content, you can build an audience and get the help of algorithms.
- Community Building: Interact with your viewers in comments or messages, it builds connections and builds community that will benefit your personality.
- Stay Updated: All the mentioned platforms keep updating their monetization policies and features very regularly. So if you keep informed about these things, you can get the benefit of the latest opportunities.
- Use All Platforms: You can upload the same short video on all mentioned platforms. That is, once a video is created, it can be uploaded on every platform and can be earned from it. So this opportunity should be used, because there is no telling which platform your content will go viral, which can also make your career.
Remember that making good money from short videos requires time, practice and proper planning. You can turn your passion for making short videos into a career by creating engaging content, building a loyal audience, and following various monetization processes.